Tuesday, June 25, 2013
Appfuel Is A Simple Way For App Developers To Balance Monetization And Growth
Appfuel is aiming to make it easy for mobile app developers to manage the tradeoff between user growth and monetization. Cross-promotion between apps is a big part of the ecosystem, but CEO Andrew Boos said Appfuel is unique because of its simplicity. Developers add a "suggested apps" unit to their own apps, and they can either grow their user base by getting a reciprocal recommendation in another app, or they can earn money by running sponsored suggestions ? or rather, with Appfuel, they do a mix of both. To adjust the program, they just move a slider determining how much of their inventory goes towards recommendation swapping versus sponsored links, and Appfuel handles the rest of the optimization process.