Sunday, March 3, 2013

Your SXSW Survival Guide

SXSW partyFor the first time in 10 years, the lead-up to SXSW is, well, quiet. The usual influx of party invitations, Twitter stream inundation and press speculation around what?s going to be this year?s "breakout app" just hasn?t happened. Perhaps it?s because March is creeping up on us, having SXSW start earlier than usual. Or maybe the signal vs. noise ratio finally exploded, making this year?s festival not that appealing to old-timers like myself. (In fact, many bastions of the ?old guard,? us veterans who have been going since 2002, are sitting this year out. And gloating about it, those lucky bastards.) Whatever the reason, I welcome the silence. (And hope I didn?t just jinx us by posting this a week out.)


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