Sunday, October 14, 2012

Video Marketing Using Hand-Held Devices For The Purpose Of ...

Author: Dean McAllister | Total views: 63 Comments: 0
Word Count: 661 Date:

Before we discuss video on IOS units, let's first cover the different methods that video improves a website experience both for the individual and as a sales device to generate return for a company. A site with video material provides the individual a choice between methods of informational transfer. The viewer can impulsively switch between different kinds of media at their whim. The result of this approach is a buffet style presentation of info that can greatly enhance the interactive nature of the website and match the level of the audience's interest and time allowance. It is genuinely the promise of the net to enable the customer to choose their very own version of information transfer.

In some cases, a web site may be made to introduce a short interesting video clip upon a page loading. While the viewer might not favor this method, the company must have the option to control the viewer's experience in the site, since they constructed the site, possess the business and have the right to make this selection. The viewer can by the very same token decide to bounce from the site for whatever reason. I can say that as a business that produces auto-launching spokesperson video, we compose scripts that get watched most of the time. Our average watch time is 90 % of the length of the script.

Now let's consider the mobile device world, and in particular the Apple mobile units. Apple decided with their mobile Operating System (IOS) that videos cannot play in a browser with additional content. Instead, the video recording is required to open in a separate window dedicated to playing the video recording. This completely modifies the common website experience and turns the video watching option into an all-or-nothing decision. In other words, the video clip has to be way more vital to justify the devoted watching of the video clip over all additional material. This forces the company owner to move away from sales messages and short introductions in videos, given that the audience is likely to resent opening a 2nd window just for a laid-back message.

As a net viewer we may believe this to be a good direction for our internet experience, because business will be required to only use the most valuable content within their video recordings. However, as an entrepreneur, this is not a great direction for video marketing. It is very comparable to television commercial advertising. If viewers were offered the option of closing a separate window that revealed the commercial and going back to their programs, nobody would see commercials. Can you envision just how nationwide brand names and large business could continue to be in the national eye without TV advertising?

Customers do not always know what's best. You might walk into any type of furnishings shop on Labor Day and take a casual poll of the consumers. First you would certainly discover that they are in the store that day for the Labor Day sale since they saw, reviewed or heard an advertisement. Second you could ask them if they appreciate commercials on television or if they wanted that there were no commercials at all. Of course 99 from 100 of them would certainly say they do not like commercials, and yet they would certainly be standing there getting a really good package on a couch because of a commercial. So the ad assisted them get info and assisted the company owner bring consumers to his door.

In similar way, video in a website should sometimes take the format of a short informative commercial, however given that internet browsers do not go to websites to enjoy commercials, they will certainly resent opening a new window on their iPhone to enjoy a commercial. It wasn't suggested to be an all or nothing choice to see that the commercial but the IOS video playing demands forced the website owner into that corner.

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