Are you thinking that video marketing for small business is hard to engage in? No it is not! Yes, there are some things that you will need to know in order to make videos that will receive lots of views and get viewers interested in knowing more about the product and or services that you offer.
Video marketing is an online marketing tool that is easy to use, even if you have never handled a camera before, it is concept that anyone with a brain can understand.
Here are some things that you ought to know about creating videos that will arrest the attention of your viewer:
- Ensure that the camera you use when shooting your video is of good quality. Some cameras do not produce good quality pictures and make your products appear painfully horrible. There are good quality cameras out there that would not cost so much money; you do not have to use an expensive HD camera.
- One top video marketing for small business advice that you should ALWAYS adhere to is to GRAB the attention of the viewer within the first couple of seconds. Internet users are known for their short attention span, so do not waste time to get to the juicy part ? get ?em while they are ready to listen to you!
- Your video should not scream ?Purchase! Purchase!! Purchase Now!!!? 95% of people hate to be sold to! Simply give them a subtle (emphasis on the word ?subtle?) nudge in the direction that you want them to go. You can say stuff like, ?Get more information on how this product can make your life a whole lot easier at (add your site?s link).?
- No video marketing for small business is ever complete without adding a call-to-action. You have to tell the viewer what you need them to do after viewing your video instead of assuming that they will click the link to your website, capture page, blog etc.
Source: http://www.thatseosite.com/?p=2665
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