How the brain creates the 'buzz' that helps ideas spread

[unable to retrieve full-text content]How do ideas spread? What messages will go viral on social media, and can that be predicted? Psychologists report for the first time which brain regions are associated with the successful spread of ideas, often called "buzz." The research has a broad range of implications, and could lead to more effective public health campaigns.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/top_news/~3/d2npX-TrUKU/130705212232.htm

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