Brammo Unveils Anticipated Empulse Models With Serious Fanfare, Sticker Shock

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Judging by the scale of the party they threw in Hollywood?last night-- red carpet, live performers, freeflowing drinks and bikini-clad Brammo Girls roaming throughout-- you might've guessed that electric bike upstart Brammo had automotive levels of funding. But at least they worked with carbonfund.org to make the event carbon-neutral.

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We couldn't tell you how much cash is flowing in and out of the Ashland, Oregon-based outfit, but here's what Brammo revealed about their anticipated Empulse model: powered by a whopping 9.31 kWh battery yielding 54 horsepower, this two-seat motorcycle is capable of exceeding 100 mph. More crucially, its water-cooled permanent magnet AC motor works in conjunction with regenerative braking to achieve 121 miles of range in the city and 56 miles on the highway, for a combined SAE estimated range of 77 miles.?Unlike competitors like Zero Motorcycles who use direct drive, the Empulse incorporates a 6-speed gearbox with a multi-plate, hydraulic clutch.?

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But perhaps even more crucial than those impressive range figures is the price: $16,995, or $18,995 for the carbon-clad "R" model. We'd like to personally challenge the concept of this?two-wheeled Tesla Roadster equivalent being worth the price of the spectacular, internal combustion Ducati 1199 Panigale, but we'll reserve final judgment until we can actually swing a leg over an Empulse.

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