Tips For Making An Effective Business Sales Letter | Articles Studio

Traditional selling techniques, such as sending out business sales letters to potential customers via snail mail, can be effective sales tool if done properly. Many businesses have failed to get results from such marketing strategies not because they do not work, but mainly because some companies have failed to create an effective business sales letter. In making a sales letter, everything should be planned and carefully chosen, including the font that should be used, the choice of words, and even the manner of presentation.

Below are important tips that would help you create a business sales letter that will deliver positive results:

Start your letter with a powerful headline

The headline is the first thing that the recipient will see when he or she opens the mail. Thus, it is imperative that the headline of your letter is catchy and strong. More often than not, the headline is what compels potential customers to continue reading your letter. A good headline must be able to pique the reader. One way to do this is to offer your prospective buyers a specific or particular result. For example, ?If our hair-thickening shampoo does not make your hair thicker and shinier in 30-days, we will give your money back.?

Use a friendly and conversational tone

Many people fall asleep while reading textbooks because the tone and language that most textbook writers use is serious and technical. In writing sales letters, you do not need to impress the readers with your Harvard or Oxford vocabulary. What you need to do is to engage them. Thus, it is advisable to write a letter that is clear, succinct, and one that uses a conversational tone.

Focus on what customers will gain from buying your product

Oftentimes, we buy things because we feel compelled to do so. Maybe that is the reason why a lot of us buy things during sale or when there is a buy-one-take-one offer. Therefore, if you want your business sales letter to translate into actual sales, you ought to convince your customers that they need your product or service.

The best way to do so is by telling them the benefits that they will get from getting your product. Aside from the effectiveness of your product, what else can you offer your customers? Will they have a discount? Will you give them free delivery? Will they get additional benefits from the product other than what it is intended for?

Encourage your potential customers to take action

What compels people to take action? As mentioned earlier, a promise of a discount usually obliges customers to buy. Another effective way to make your customers take action immediately is by giving them a bonus or a free gift if they purchase your product within a specific time frame.

Provide testimonials, survey or research study results that prove your claim

Another important way to convince people to buy your product is by providing testimonials, survey results, or a way of quantifying the benefits they will get from your product. Furthermore, it is also advisable to show to your potential buyers that your product is superior to your competitors. However, you must be able to back your claims with facts. Do not just make up stories, figures or testimonials. Be sure to take an extra effort to research your product too.

Provide clear information and instruction on how to buy and pay for your products or services

If you were not able to provide your customers with sufficient information on how to buy your product, the whole point of sending the business sales letter is defeated. So do not forget to provide clear instructions on how clients can avail themselves of your goods. Furthermore, it would be better to make it easy for your customers to buy and pay for your products. If they need to drive 500 miles just to get your product, then they most probably wouldn?t bother. Having an online store, delivery service, or distributors will help promote the sale of your products.

Add a strong post script message

People are busy so they sometimes just skim through business letters. Thus, a post script, or PS, will help summarize the points you have provided inside the body of the letter. Be sure to make your PS short but compelling.

Pay attention to what materials you use

Do not use an envelope with your business name or logo on it. Just use a simple white envelope. If the client sees a business logo outside the envelope, then they might just throw away your letter because they would have an inkling that you are just going to sell something to them.

Moreover, it is also advisable to personalize your letter and envelope. This will make your client feel special. Lastly, do not use mailing labels, even if they would make your life easier. Address the envelope by hand because this will give your customer an impression that the letter came from a friend or relative. So they would most likely open the letter and if your follow the tips above, they may actually read it and take positive action.

By Mario D. Churchill

Source: http://articlesstudio.com/articlesstudio.com/?p=350148&utm_source=rss&utm_medium=rss&utm_campaign=tips-for-making-an-effective-business-sales-letter

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Articles 20VN | Self Improvement - The Value | self-improvement ...

A self-improvement process is as old as human kind, albeit not necessarily formal in the beginning. In today's world self-improvement programs, lectures, workshops, videos, CD, DVD, books, etc. is a $9.6 billion a year business, according to a study conducted by Marketdata Enterprises, Inc. The study analyzed profiles of 40+ top motivational speakers/gurus from Deepak Chopra to TV personality and former Psychologist, Phil McGraw, PhD, popularly known as Dr. Phil.

If your self-improvement quest is to shed five pounds or change an annoying habit, it is easy. However, making deep inner changes that bring you to happiness, contentment and success is a challenging undertaking.

To make changes on a deep emotional or physical level, you need to do an inspection through introspection, and this needs to be done from a neutral perspective. It is important to drop the labels and the old programs that you run about yourself in order to see what is truly there. This can be particularly difficult if your self-esteem is going through a rough period, as you might only see your negative aspects, then pile up so many things to improve that change looks nearly impossible.

Going deep within to find what is causing the pain, disease, distress needs to be done only with the help of a professional, who has the skills to help you process everything while staying balanced. No improvement will occur if the introspection process leaves you discouraged and depressed. If your intention to improve is sincere and serious, you will be able to find the starting place and go about it gently and steadily.

If you want to use only self-help methods, it is best to start by improving the things that are already strengths. If you have an interest for writing, for example, develop it. Take a writing class. When you are confident in your writing skills submit some of your work to publications, which accept new authors. Or submit articles on-line to Web sites, such as EzineArticles.com; helium.com; searchwarp.com and Qondio.com. Helium and Qondio allow contributors to evaluate each other's writing and give tips how to improve. There are many writing and poetry contests on the Internet. Submit your work and enjoy the rewards. Start a blog. There are many free blog sites and social networks that allow blogging/article posting. Last, but not least, write a novel or non-fiction book.

If you enjoy speaking join a Toastmaster's group to hone your presentation skills. Promote yourself to organizations. Many organizations are seeking inexpensive, or pro bono, yet, skilled speakers.

If you enjoy cooking, take cooking classes to improve your skills. It is fun to learn about food preparation and presentation. Invite friends to sample your creations to give you feedback. Over the years I have been invited to many dinners by people, who are honing their cooking skills. I have enjoyed the experience as much as going to a good restaurant.

Beginning with your good traits and fine-tuning them will add to your confidence, increase your self-esteem, help you meet new people and give you satisfaction in your improvements.

Deep self-improvement requires time and commitment. For those who sincerely want to make improvements, you will learn quickly that it is well-worth the effort.

While the cliché that deep self-improvement takes many years, it is not unfounded, when traditional talk therapy is the modality.

The most effective modality is holistic healing vis-a-vis the subconscious mind facilitated through a hypnotic trance. It is a process that begins with discovering the source of the pain, disease, distress and the healing takes place as the process unfolds. A holistic process is gentle, persistent, and thorough, thus improvement in one area improves the whole.

There is a plethora of scientific proof that all emotional and physical diagnosis from A to Z (Abdominal pain to Zits and everything in between) can be healed with a holistic approach--mind. body, spirit. Ask me.

Source: http://www.20vn.com/self-improvement/self-improvement-the-value-555.htm

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Hiring A Great Dentist Southfield | Articles Obsessed

Dental care is a major component of remaining as healthy and well throughout life as possible. The oral care industry is filled with processes and procedures that are all designed to provide the healthy procedures of keeping the mouth and teeth as healthy as possible throughout life. People considering the use of this kind of professional should be skillful in hiring the best possible dentist Southfield.

Dentists are the specific professionals sought after to ensure all oral care need are addressed. These are some of the most popularly sought after medical professionals in the industry as they are very specific in the products and services they commonly offer. The hiring of this professional for regular care is a very important decision to make which is often carefully considered.

There are plenty of dental professionals in Southfield to hire from when needed. This larger base of options to choose from can become challenging to sort through and consider when an ultimate professional choice must be made. Patients that factor in a few key elements are usually able to make an effective hiring decision.

The operating hours of the professional should always be factored in. Patients are often required to live very hectic lifestyles which require the use of medical professionals that are flexible in their appointment setting hours. Look for professionals that offer night and weekend office hours when making this decision.

The offering of the latest in technology and procedure bases should be carefully considered. The field of oral health care continually innovates and offers newer and more effective oral health services and technologies. Professionals that are current in these technologies are often the best to consider.

Hiring a dentist Southfield should finally include making sure they provide the best in oral care procedures. Oral care procedures are often painful and stressful to consumers to have performed. This environment helps patients deal with the stress and complication of treatment.

Looking to find the most comprehensive information on dentist Southfield?

Source: http://articlesobsessed.com/health-fitness/hiring-a-great-dentist-southfield

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Life Insurance Health ? Medical Mutual of Ohio

August 12, 2011 at 3:04 pm ? Filed under Health Insurance Companies

Medical Mutual of Ohio, established in 1934, serving over 1.5 million members and has 2,500 employees live and work in Ohio. It is an investment firm owned and acts of its insured and not to shareholders or Wall Street analysts. The National Committee for Quality Assurance (NCQA) has awarded the company the Quality Plus Distinction in connections of members of its large PPO, POS and HMO.

Insurance Group :

• Classic Superman (hospital network)
• Superman Plus (doctor and hospital network)
• SuperMan Choice Funds (HRA health reimbursement account)
• Vision Superman
• SuperDental
• Medical Mutual?s Greater Miami Valley Health Plan
• Prescription Drug Program
• Superman Select (network)
• SuperMan HMO (Northeast Ohio)
• SuperMan professional (doctor of a single network)
• HSA Supermen
• SuperMan choice options
• HMO Health Ohio (State)
• Traditional
• Traditional view (the choice of supplier)
• Traditional Dental (the choice of supplier)
• FlexSave Health Accounts
• Workers Compensation
• Third Party Administration (TPA)

Individual or family health care

Medical Mutual offers plans as a Superman (for ages 6 weeks to 64 years). It consists of five savings plan that includes comprehensive health accounts (HSA), dental, vision, life plans, Medicare supplemental insurance, short term and permanent health insurance plans. If you are 64 years or more, you can choose one of their Medicare supplement plans to help cover the costs of health care not paid by Medicare.

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Source: http://lifeinsurancehealth.net/medical-mutual-of-ohio/

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Castro turns 85 quietly but still a force in Cuba

ALTERNATIVE CROP OF HAV101.- A visitor looks at a painting depicting Cuba's leader Fidel Castro, by late Ecuadorian painter Oswaldo Guayasamin in Havana, Cuba, Friday, Aug. 12, 2011. Artists and admirers of ailing Fidel Castro celebrate his 85th birthday starting today with different events. Castro will turn 85 Saturday. (AP Photo/Javier Galeano)

ALTERNATIVE CROP OF HAV101.- A visitor looks at a painting depicting Cuba's leader Fidel Castro, by late Ecuadorian painter Oswaldo Guayasamin in Havana, Cuba, Friday, Aug. 12, 2011. Artists and admirers of ailing Fidel Castro celebrate his 85th birthday starting today with different events. Castro will turn 85 Saturday. (AP Photo/Javier Galeano)

A car drives past a billboard showing Cuban leader Fidel Castro with the words reading in Spanish 'Socialism or death', in Havana, Cuba, Friday, Aug.12, 2011. Artists and admirers of ailing Fidel Castro celebrate his 85th birthday starting today with different events. Castro will turn 85 Saturday. (AP Photo/Franklin Reyes)

A painting depicting Cuba's leader Fidel Castro, by late Ecuadorian painter Oswaldo Guayasamin, is seen during an exhibit in Havana, Cuba, Friday, Aug. 12, 2011. Artists and admirers of ailing Fidel Castro celebrate his 85th birthday starting today with different events. Castro will turn 85 Saturday. (AP Photo/Javier Galeano)

A visitor looks at a painting depicting Cuba's leader Fidel Castro, by late Ecuadorian painter Oswaldo Guayasamin in Havana, Cuba, Friday, Aug. 12, 2011. Artists and admirers of ailing Fidel Castro celebrate his 85th birthday starting today with different events. Castro will turn 85 Saturday. (AP Photo/Javier Galeano)

A woman attends an exhibit of paintings depicting Cuba's leader Fidel Castro by late Ecuadorian painter Oswaldo Guayasamin in Havana, Cuba, Friday, Aug. 12, 2011. Artists and admirers of ailing Fidel Castro celebrate his 85th birthday starting today with different events. Castro will turn 85 Saturday. (AP Photo/Javier Galeano)

HAVANA (AP) ? Revolutionary icon Fidel Castro marked his 85th birthday behind closed doors Saturday as the aging leader famous for railing against Washington increasingly fades from the spotlight ? even if his outsize persona continues to cast a long shadow over Cuban society and U.S. relations.

There were no announcements of how Castro planned to spend the day, though Venezuelan President Hugo Chavez, in Havana for cancer treatment, said via Twitter that he was with his longtime friend and political mentor.

"Here with Fidel, celebrating his 85th birthday! Viva Fidel!" Chavez tweeted.

The previous night two dozen musical acts from across Latin America held a concert in Castro's honor.

"What we say in the songs of our invited artists will be little next to what he deserves," Alfredo Vera, one of the organizers, said late Friday. "Congratulations, beloved and eternal comandante."

The former president didn't make it to his own birthday bash ? hardly a surprise since he appears infrequently since he stepped down in 2006, at first temporarily, and then permanently in 2008, due an intestinal illness that he later said nearly killed him.

Nor did his younger brother and presidential successor, Raul Castro, attend. Instead, first Vice President Jose Ramon Machado Ventura, who also delivered the keynote address for Revolution Day on July 26, was the highest ranking among several government officials in the presidential seats at Karl Marx Theater.

Also Saturday, an exhibition featuring works by artist Nelson Dominguez and Castro's son Alex, a photographer, opened at the Jose Marti Memorial in Havana.

A gregarious public speaker as president, Castro is seen publicly these days in official still photographs and video footage, such as recent images showing him with Raul and Chavez.

Gray-bearded and his hair thinning, Castro seemed unsteady on his feet when he made a surprise showing at a Communist Party Congress in April, walking to his seat with the help of an aide. It was at that same gathering that the party for the first time named a leadership council without him on it, as Fidel left his last official position.

Yet even in retirement, Castro has continued to be a player on the island. Raul has said he consults with his older brother, and some Cuba-watchers say his presence has acted as a brake on reforms that Raul is betting will save the island's economy by loosening some state control.

"I think the issue is how long (Fidel) is going to linger on and how long he's going to meddle in the government," said Ann Louise Bardach, a longtime Cuba watcher and author of the book "Without Fidel: A Death Foretold in Miami, Havana and Washington."

"As long as he is alive and he is compus mentis, he's not going to change his thinking," Bardach said. "He's not going to have an epiphany about economic policy. He's going to do what he always did, which is the preservation of the revolution at all costs."

Castro has publicly backed Raul's reforms, however, even though he expressed ideological dislike for similar openings while president.

In retirement, Castro has been a prolific writer of newspaper columns and a series of books, including autobiographical accounts of the events that led him to take power after the 1959 revolution.

"Nobody better than he understands the basic, primordial part of our history," official biographer Katuska Blanco said in an interview aired Friday on state TV. "He also has always said that history is made by leaders and the people."

Castro is currently on a hiatus from the opinion pieces, many of them critical of U.S. foreign policy. He has published just one column since late May, though it's not unusual or unprecedented for his pen to go still for extended periods.

Omara Portuondo, the Grammy-winning singer of Buena Vista Social Club fame, was the headliner for Friday night's show, dubbed the "Serenade of Fidelity."

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/cae69a7523db45408eeb2b3a98c0c9c5/Article_2011-08-13-CB-Cuba-Fidel-Castro-Birthday/id-6732f15680ec4156984f863c2cba708b

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Pesticides fear for Barrier Reef

13 August 2011 Last updated at 07:38 ET By Nick Bryant BBC News, Sydney

Agricultural pesticides are causing significant damage to the Great Barrier Reef, according to a new Australian government report on water quality at the site.

The report says some farmers must be more careful with their chemicals.

It found that nearly one-quarter of horticulture producers and 12% of pastoral farmers were using practices deemed unacceptable by the industry.

The Great Barrier Reef is a World Heritage-listed natural wonder.

Sugar cane criticism

In recent years, it has been coral bleaching caused by climate change that has damaged the Great Barrier Reef, but the first Australian government report on water quality there has found that agricultural pesticides are posing significant risks.

Pesticides have been found up to 60km (38 miles) inside the reef at toxic concentrations known to harm coral.

The heavy flooding and a cyclone that ripped through northern Queensland earlier in the year are thought to have made things worse, by flushing pollutants out to sea.

The report said many horticulture producers were using practices considered unacceptable, and that the sugar cane industry in the wet tropics of northern Queensland was particularly to blame.

However, the agriculture industry has said the findings are based on old data, and that there has been a significant change.

The government agrees that farmers have been using more environmentally friendly methods, but says those improvements had been undermined by Cyclone Yasi.

There have been calls from conservationists to limit the use of pesticides and to ban certain weed killers.

But sugar cane producers have argued that there are no alternatives to adequately protect their crops.

Source: http://www.bbc.co.uk/go/rss/int/news/-/news/world-asia-pacific-14516253

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Auto Loan | Auto Loan Online At Low Rates ? Online Automobile ...

Low Auto Loans Online

If you do not come about to have sufficient allowance to purchase a vehicle; then Quick Auto Finance are an easy choice for assisting you purchase the automobile without having to pay from allowance right away out of your pocket. It?s simply only a form of credit by lending celebration of a promissory note institution. You will of march must be pay back the Easy Auto Loan on finishing of the concluded on terms. Payment amounts add your leading amount and the interest, that of march is the assign placed on the borrower for being lent money. This assign is unequivocally the same as the Annual Percentage Rate or the (APR). You finish up benefiting from low annual commission rates since your monthly remuneration amount ends up being lower.

Loans that you obtain for shopping a automobile are called Auto Loans. There are two parties entangled in Instant Car Loans usually, those being the lender and of march the borrower. The lender and the borrower then come in in to an consent where the lender agrees to give a specific amount of allowance to the borrower for shopping a automobile of their dreams. The borrower has to then lapse the allowance with fascination after an concluded on time of time.

Online Automobile financing

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Source: http://freemanagement.org/finance/auto-loan-auto-loan-online-at-low-rates-online-automobile-financing/

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